Web marketing & metrics

When the web moves from being an information channel to also being a sales channel, organisations are faced with several challenges. For example with integrating product data into their web solutions, offering more personalisation and targeted information to prospects and customers, and to team their analytics with business metrics. Setting KPI’s and monitoring the right data poses a challenge for many both at the head and tail of different businesses. And it is even harder to pursue the goals over time.

Those who succeed tells their stories at this track and analysts and experts in the field give advice on how to measure in an effective way.