Web marketing & metrics

When the web moves from being an information channel to also being a sales channel, organisations are faced with several challenges. For example with integrating product data into their web solutions, offering more personalisation and targeted information to prospects and customers, and to team their analytics with business metrics. Setting KPIís and monitoring the right data poses a challenge for many both at the head and tail of different businesses. And it is even harder to pursue the goals over time.

Those who succeed tells their stories at this track and analysts and experts in the field give advice on how to measure in an effective way.

Web marketing
Wednesday, November 5th 10.30 - 12.00  Relevancy Rocks. Old-school marketing sucks
Keynote by Hannu Vangsgaard
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Web Marketing in traditional retail
Case: JYSK
Kent Lyager Laursen
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Web-success: Itís the customer, stupid!
Case: Wienerberger
Volker Grünauer
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14.30 - 15.15  45% goal conversion. How did we do it?
Case: UPM
Markku Herrala
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Web design minus religion = better conversion
Josh Mortensen
15.45 - 16.45  Experts Exchange:

The Top Five Trends in Web Analytics for 2009
Phil Kemelor, Semphonic
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3rd and 4th generation web analytics
Piotr Narloch, Actionize
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View the complete schedule