A tutorial based on findings from the 2009 Global Intranet Trends Report.*
The 3rd annual Global Intranet Strategies Survey of 226 enterprises around the world showed that the proportion of intranets considered to be essential (or “the way of working” in the organization) rose from 11% to 22% over the last 12 months.
What do these organizations have in common? How do their intranets differ from those in other enterprises?
The objectives of the tutorial are to:
- See how leading intranets in different types of organizations are positioned, managed and measured**
- Create a structured framework for participants to discuss, compare and review their intranet strategies as well as to identify priority action items
In this tutorial, we will:
- Set the scene by first looking briefly at organizational profiles and contexts: size, sector of activity, stability (e.g. re-organizations, mergers) and user demographics (e. g. knowledge workers, blue collar)
- Examine how different types of organizations are managing their intranets: strategy drivers, composition of steering committees, services integrated into the intranet, internal social media strategies, allocation of resources and more
- Prepare example “strategy and action plans” based on real cases from participants
Attendees will leave with materials and food for thought to help them:
- Position their intranets and define strategies that “speak” to senior management and decision-makers
- Integrate comparative data into intranet business cases.
- Develop governance and content management strategies that work
- Develop strategies for integrating social media into the intranet
Finally, perhaps the most important point for tutorial attendees, we will address the question of how the job of the intranet manager is evolving, and what skills and knowledge are becoming necessary for this role.
* Data collected between July and September 2008.
** Specific enterprises are not named. The Global Intranet Strategies Survey data is consolidated and segmented by organizational profiles and contexts.
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