Picture of Volker GrünauerVolker Grünauer

E-Marketing, Wienerberger

For an updated bio, please see his profile for the J. Boye Aarhus 11 conference:

Wienerberger

Wienerberger is the world's largest producer of bricks and Number 2 on the clay roof tiles market in Europe, and also holds leading positions with pavers in Europe.

The corporate strategy is based on three main elements: a focus on the core business, profitable growth and a principal role in product innovation and cost leadership in their industry.

 

Presentation

Wednesday, November 5th: 10.30 - 12.00

Track: Web marketing

Web-success: It’s the customer, stupid!

Hardly any company can do without the internet today because a lot of customers use it in an active way when making buying decisions. In order to be successful in this new business world, it is necessary to have a customer centric marketing approach. Nevertheless – the way how we develop a web-strategy is mostly old fashioned.

In this case study Volker will present you how Wienerberger used a smart web-strategy for promoting real brick and mortar products. You will learn how Wienerberger defines the 4-elements of web-success and how customer behavior has become the trigger for every e-marketing decision.



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