 Volker Grünauer
E-Marketing, Wienerberger
Volker is responsible for the marketing strategy of all websites at Wienerberger, the world's largest manufacturer of bricks, clay roof tiles and clay pavers. In this function he also developed a new brand and domain management strategy. Together with the IT department he managed the rollout of the CMS into new Wienerberger markets.
Previously, Volker worked several years as art director at elements.at, a web-design firm located in Salzburg, where he created interactive experiences for customers in different business sectors. In this position he was also responsible for the topics Search Engine Marketing and Search Engine Optimization for some large scaled websites.
Volker holds a Master's degree in E-Business from the University of Applied Science of Upper Austria.
In his spare time he works as a skiing-instructor in the mountains of Salzburg.
Wienerberger
Wienerberger is the world's largest producer of bricks and Number 2 on the clay roof tiles market in Europe, and also holds leading positions with pavers in Europe.
The corporate strategy is based on three main elements: a focus on the core business, profitable growth and a principal role in product innovation and cost leadership in their industry.
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Presentation
Wednesday, November 5th: 10.30 - 12.00
Track: Web marketing
Web-success: It’s the customer, stupid!
Hardly any company can do without the internet today because a lot of customers use it in an active way when making buying decisions. In order to be successful in this new business world, it is necessary to have a customer centric marketing approach. Nevertheless – the way how we develop a web-strategy is mostly old fashioned.
In this case study Volker will present you how Wienerberger used a smart web-strategy for promoting real brick and mortar products. You will learn how Wienerberger defines the 4-elements of web-success and how customer behavior has become the trigger for every e-marketing decision.
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