 Peter Nissen
Analyst and facilitator, J. Boye
Analyst and facilitator, J. Boye
Peter is an advisor and analyst within the areas of web and intranet projects and content management. For a number of years he has worked with issues related to standards, governance and processes for delivering high quality web content. He has led several projects from the phases of strategy, requirements gathering, specification, testing and training through to actual implementation.
He has applied these processes to both CMS, portal release and search engine projects.
The bulk of his practical experience comes from positions as Webmaster and Manager of e-commerce and later as Head of online channels with the container business arm of Danish multinational A.P. Moller – Maersk Group.
J. Boye
J. Boye is an independent, vendor-neutral analyst firm focusing on several aspects of digital media, including web strategy, governance, intranet, portals, social media and CMS.
With a mission to help mature a young market our main activities are:
- The J. Boye Community of Practice
Knowledge sharing in a vendor-neutral, professional and stimulating environment.
The core idea or “foundation” of our Community of Practice is knowledge sharing among members with comparable roles and challenges. The aim is sharing of best practice, experiences and state of the art solutions, raising the bar for online content, processes and products. We have more than 200 members in 10 European countries.
- J. Boye Conferences
We host user conferences with tutorials, discussions and topical tracks. Our unique position as facilitators of the J. Boye Community of Practice means we are in constant dialogue with many interesting companies and organisations. We feed the challenges, problems and success stories of all our members into the planning of the conferences. This ensures that our conference programs are relevant. jboye08 is our biggest and most ambitious conference thus far with 8 daily tracks, over 75 speakers and upwards of 300 delegates. Our next conference is in Philadelphia, US in early May.
- Reports
J. Boye regularly publish own analyst briefings, most recently Best Practices for Using SharePoint for Public Websites and Wiki in the Enterprise. We also contribute to several CMS Watch reports, including the recognized Web CMS Report, the Enterprise Portals Report and the Enterprise Social Software Report.
- Services
We can assist at all stages and during all phases of project scoping, development and execution. We lead organisations safely through web and intranet projects, and help them ensure they make the right decisions every step of the way.
- Events
We organise and host a wide variety of events:
- Half and full day seminars
- Courses
- Master Classes
- Community of Practice meetings
- Conferences
Our seminars and conferences are open to anyone interested in the topic on the program. Members of our experienced team host, present, chair and moderate the events, ensuring appropriate levels of expert input and time for questions and answers.
J. Boye Blog
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Presentation
Wednesday, November 5th: 15.45 - 16.45
Track: Web marketing & metrics
Web strategy – when you are not the CEO
Most books on strategy are written for CEOs: they assume that you have the power to hire and fire employees as well as to initiate large-scale change programmes.
That’s off limits to web managers as to any middle manager, and hence much strategy literature is of little value to getting started on creating a good web strategy.
Based on a series of recent interviews with web managers, Peters presentation will focus on what web managers can do and have done successfully in their organisations., while covering which factors are decisive for building web strategy, how political barriers can be overcome, how you can plan the strategy process and which goals web strategies typically pursue.
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