Analyst and facilitator, J. Boye
For an updated speaker profile, please visit the J. Boye Aarhus 15 conference website: Peter Nissen
J. Boye Blog
View the 5 latest postings from J. Boye
Wednesday, November 5th: 15.45 - 16.45
Most books on strategy are written for CEOs: they assume that you have the power to hire and fire employees as well as to initiate large-scale change programmes.
That’s off limits to web managers as to any middle manager, and hence much strategy literature is of little value to getting started on creating a good web strategy.
Based on a series of recent interviews with web managers, Peters presentation will focus on what web managers can do and have done successfully in their organisations., while covering which factors are decisive for building web strategy, how political barriers can be overcome, how you can plan the strategy process and which goals web strategies typically pursue.