Picture of Peter NissenPeter Nissen

Analyst and facilitator, J. Boye

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Wednesday, November 5th: 15.45 - 16.45

Track: Web marketing & metrics

Web strategy – when you are not the CEO

Most books on strategy are written for CEOs: they assume that you have the power to hire and fire employees as well as to initiate large-scale change programmes.

That’s off limits to web managers as to any middle manager, and hence much strategy literature is of little value to getting started on creating a good web strategy.

Based on a series of recent interviews with web managers, Peters presentation will focus on what web managers can do and have done successfully in their organisations., while covering which factors are decisive for building web strategy, how political barriers can be overcome, how you can plan the strategy process and which goals web strategies typically pursue.