Picture of Michael LehmannMichael Lehmann

Web Manager, ATP

Michael is commercial responsible for atp.dk

He graduated as Cand. Merc, from University of Southern Denmark in 1990 and has a broad experience in marketing. Michael was Country Manager at Collect Denmark. A loyality Company in the Kinnevik Cooperation and he worked as Market Manager and Commercial responsible of Statoil's card business and loyality programs in Denmark: “Premium Club PLUS”.

Michael has been working at ATP since 2004 with business development and especially developing new sites and selfservice solutions for the the ATP Group Customers.

ATP

In 2007, the ATP’s websites had 128,000 unique visitors per month on average, up from 103,000 a year earlier. This is triple the number of telephone inquiries and atp.dk is an integral part of all forward-looking client activities.

 

Presentation

Wednesday, November 5th: 15.45 - 16.45

Track: IBM WebSphere Portal

Creating an efficient web channel with low administration costs

How:

  • Integration with partners to get interaction with your customers
  • License to act – Web organisation and workflows
  • Use of IBM Websphere Portal and WCM to standardise and personalise


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