Picture of Lars BechLars Bech

Global Web Manager, Sauer-Danfoss

Lars is currently establishing the infrastructure, governance and user experience of Sauer-Danfoss’ web presence.

After establishing one of Denmark’s first online movie- and music magazines in the age of the .com bubble Lars worked on content production and designing the user experience for interactive television services at the launch of digital television in Denmark around 1998. Later he again turned his attention to the web, working mainly on designing the web user experience, self service-solutions and content management. As manager at TDC Cable TV his focus was on developing and maintaining web-solutions, web-infrastructures and web development processes to facilitate user centered-design. At Sauer-Danfoss he is working on rebuilding the Sauer-Danfoss web presence.

Lars holds a master’s degree in Media Sciences from The University of Copenhagen, has climbed Kilimanjaro and enjoys his Nike+ running gadget.


Sauer-Danfoss is a worldwide leader in the design, manufacture, and sale of engineered hydraulic, electric and electronic systems and components, for use primarily in applications of mobile equipment.

Sauer-Danfoss, with approximately 10.000 employees worldwide and revenue approaching $ 2 billion, has sales, manufacturing, and engineering capabilities in Europe, the Americas, and the Asia-Pacific region.



Thursday, November 6th: 10.30 - 12.00

Track: Web Communication & Project Management

Burning down the silos: the hidden truths of web project management

Does the term ‘web project management’ make sense and how is it different from just ‘project management’? How is the web project manager different from the ordinary project manager? And what should you be aware of managing large web projects in international organizations?

This presentation will try to answer these and other questions – based on true stories!