Most agree that an online strategy is essential to providing direction for the web presence and internal digital projects. The problem is that many organisations either don’t have one, or they have an old and outdated online strategy.
By mixing international case studies from several large, global and complex organizations with expert speakers, the Online Strategy track will cover areas such as setting KPIs for web and intranet projects, establishing governance, using strategy to prioritise development projects and balancing organisational against user goals.
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