Online Strategy

Most agree that an online strategy is essential to providing direction for the web presence and internal digital projects. The problem is that many organisations either donít have one, or they have an old and outdated online strategy.

By mixing international case studies from several large, global and complex organizations with expert speakers, the Online Strategy track will cover areas such as setting KPIs for web and intranet projects, establishing governance, using strategy to prioritise development projects and balancing organisational against user goals.

Online Strategy
Wednesday, November 5th 10.30 - 12.00  Case studies moderated by Peter Nissen, J. Boye:

From Strategy to Execution: Frequently forgotten questions
Case: LEGO
Michael Thejl Nielsen
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Matching the goal of users and stakeholders
Case: The Danish Red Cross
Ben Knudsen
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Preparing for a digital organization
Case: Novartis
Thomas Vogel
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14.30 - 15.15  Intranet governance case study Ė a story about realizing the potential
Case: Maersk Line
Simon Werner Hansen, Wintra Analytics

Managing intranets? Itís business as usual!
Case: BT
Mark Morrell
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15.45 - 16.45  Web strategy Ė when you are not the CEO
Peter Nissen, J. Boye
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Lisa Welchman, WelchmanPierpoint

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